Vice President, Marketing
Craig Landry was appointed Vice President, Marketing in August, 2010. In this role, he is responsible for eCommerce, Product Design, Brand Management, Advertising, Marketing Communications, Digital Marketing, Social Media, Sponsorships, Loyalty, Partner Marketing, CRM, Marketing Analytics, and New Product Development.
Craig began his airline career at Air Canada in 1994 where he held a variety of positions primarily in Pricing, Yield Management and Network Planning. He subsequently moved to Aeroplan in 2003 where he held the roles of Senior Vice President, Commercial for Aeroplan Canada, as well as Senior Vice President, Corporate Development for Groupe Aeroplan. During his time at Aeroplan, he was responsible for the strategic design and execution of the loyalty company's commercial plan. Craig was also one of the founding executives that led Aeroplan through its IPO in 2005.
Craig holds a Master of Business Administration (MBA) and a Bachelor of Music, both from McGill University in Montreal.