Corporate Profile
Overview November 2011
AIR CANADA AT A GLANCE
Air Canada is Canada’s largest full-service airline and the largest provider of scheduled passenger services in the Canadian market, the Canada-U.S. transborder market and in the international market to and from Canada. In 2010, Air Canada together with its Air Canada Express regional partners carried over 32 million passengers, offering direct passenger service to more than 175 destinations on five continents. Air Canada is a founding member of Star Alliance™, providing the world's most comprehensive air transportation network.
Air Canada's predecessor, Trans-Canada Air Lines (TCA) inaugurated its first flight on September 1, 1937. The 50-minute flight aboard a Lockheed L-10A carried two passengers and mail between Vancouver and Seattle. By 1964, TCA had grown to become Canada's national airline; it changed its name to Air Canada. The airline became fully privatized in 1989. Air Canada shares are traded on the Toronto Stock Exchange (TSX) under the symbol “AC-B.TO”.
Air Canada is the 15th largest commercial airline in the world and employs 26,000 people. Its corporate headquarters are located in Montreal.
IN THE COMMUNITY
Air Canada supports charitable organizations with a primary focus on children and youth. With the support of Aeroplan miles generously donated by customers, Air Canada provides an extensive Hospital Transportation Program to ensure free travel for seriously ill young people who are unable to get the medical help they need in their local communities. Air Canada partners with humanitarian organizations in times of need, and is committed to diversity in the workplace. (www.aircanada.com/community).
WHAT'S NEW
Modern, efficient and convenient gateways
Air Canada’s three hubs in Toronto (YYZ), Montreal (YUL) and Vancouver (YVR) offer Air Canada customers a streamlined, customer-friendly experience with dedicated transit facilities providing easy security clearance and smooth connections. Its main Toronto hub at Pearson International Airport has domestic, transborder and international operations centralized under one roof offering convenient connection options for passengers travelling anywhere in its global network. Recent improvements enable Air Canada to better serve customers travelling in-transit between the U.S., Europe, Asia and South America via Canada.
Mobile services
Air Canada offers a growing array of services for smart phone users from its mobile platform mobile.aircanada.com. In 2009, Air Canada became the first North American airline to release apps for Apple iPhone and BlackBerry smart phones. Since November 2010, customers can purchase mobile upgrades and pay service fees using the apps mobile+ function. The apps also provide access to Air Canada Vacations and Air Canada Cargo services. Since September 2011, customers can book flights using Air Canada’s app for iPhone, iPad and iPod touch devices. Stay tuned for an Air Canada Android app, coming soon to mobile.aircanada.com.
Self-managed travel
Air Canada’s website, aircanada.com, offers more customer self-service tools than ever for self-managing travel. Web tools include online booking for flights, flight passes, car rental and hotel stays; online check-in 24 hours before departure; online flight status verification; extra bag fee payment; and even a space called “Manage My Bookings” where customers access their flight bookings, e-upgrades, car rental and hotel bookings and manage any rebookings they may require. Our home page also has a Daily Travel Outlook providing information on airports. In case of irregular operations due to severe weather, Travel Alerts are prominently posted on aircanada.com to advise of flight delays or cancellations with a link to Air Canada's convenient customer Self Service Rebooking Tool for immediate online rebooking. Kiosks at most airports also provide self-service options ranging from check-in and stand-by for earlier flights to seat selection, e-upgrades and extra bag fee payment.
New fleet and on-board features
In July 2009, Air Canada received delivery of its 18th Boeing 777 aircraft concluding the first phase of its international fleet renewal. Deliveries of the first of 37 Boeing 787 aircraft are planned to commence in 2014. In addition, Air Canada completed its fleetwide refurbishment program to offer a consistent onboard product on every refurbished aircraft. Concurrently, Air Canada became the first North American carrier to introduce lie-flat beds in all business class cabins across its refurbished international fleet. Air Canada aircraft feature all new seats, industry-leading seat-back personal entertainment systems with hundreds of hours of movies, shorts, documentaries, TV programs and music available on demand, as well as standard 110V electrical outlets and USB ports at arm’s reach for all customers. Air Canada operates one of the youngest, most fuel-efficient fleets of any North American legacy carrier.
Awards
In 2011, Air Canada was ranked ’Best International Airline in North America’ in a worldwide survey of more than 18 million airline passengers conducted by independent research firm Skytrax for its 2011 World Airline Awards. In 2010, the readers of Global Traveler magazine voted Air Canada as Best Airline in North America. Also in 2010, Air Canada won five top honours in Business Traveler’s ‘Best in Business Travel’ award program, the most first place awards won my any airline in the world in the magazine’s annual reader survey.
AIR CANADA EXPRESS
Air Canada has capacity purchase agreements with a number of Canadian regional airlines that supplement its North American network with Air Canada Express service. The airlines operating Air Canada Express flights on behalf of Air Canada are: Jazz Aviation LP, Sky Regional Airlines Inc., Air Georgian Ltd. and Exploits Valley Air Services (EVAS).
LOYALTY PROGRAM
Air Canada's loyalty program, Aeroplan (www.aeroplan.com), is Canada's most popular with more than four million active members who earn Miles and privileges towards reward travel on Air Canada and its Star Alliance partners. Air Canada's Top Tier frequent flyer program entitles qualifying members to receive exclusive benefits such as complimentary upgrades and Maple Leaf Lounge access, priority airport and reservations services, and Star Alliance gold and silver status that are recognized by Air Canada’s partner airlines world-wide.
OTHER SERVICES
Air Canada’s specialty charter service, Air Canada Jetz, provides premium air travel featuring all-business class seating comfort and personalized service to professional sports teams, corporate incentive travellers and executive groups. Air Canada Vacations (www.aircanadavacations.com ) is a leading Canadian tour operator, offering packages that include accommodation, roundtrip airfare aboard Air Canada and its Star Alliance partners and Aeroplan Miles, as well as a wide assortment of cruises, tours and excursions. A repeat recipient of the Consumer's Choice Award for Best Travel Wholesaler, Air Canada Vacations offers hundreds of destinations in the Caribbean, Mexico, Central & South America, Asia, Europe, and the U.S. Air Canada Cargo (www.aircanadacargo.com) provides direct cargo service world wide. Air Canada Cargo’s team of industry-leading experts offers customers a unique set of business solutions tailored to meet the shipping community's needs efficiently and cost-effectively.
FLEET
As at Nombember 1, 2011| Air Canada | On order | Operating | JAZZ | On order | Operating |
| Boeing 777-300 ER | 12 | CRJ-705 | 16 | ||
| Boeing 777-200 LR | 6 | CRJ 100/200 | 44 | ||
| Boeing 787 | 37 | De Havilland Dash 8-300 | 26 | ||
| Boeing 767-300 | 30 | De Havilland Dash 8-100 | 34 | ||
| Airbus A330-300 | 8 | Bombardier Q400 | 6 | 9 | |
| Airbus A321 | 10 | Beech 1900 | 18 | ||
| Airbus A320 | 41 | ||||
| Airbus A319 | 38 | ||||
| Embraer 190 | 45 | ||||
| Embraer 175 | 15 | ||||
| TOTAL | 37 | 205 | 6 | 147 |
|
KEY FINANCIAL & TRAFFIC DATA
Year ended December 31, 2010. Figures in Canadian dollars. |
|
| Operating revenue | $10,786 million |
| Operating income | $407 million |
| Revenue passenger miles (RPMs) | 51,875 million |
| Available seat miles (ASMs) | 63,496 million |
| Passenger load factor (PLF) | 81.7 percent |
Overview is produced by: Corporate Communications, Air Canada Centre 1235,
P.O. Box 14,000, Dorval, Québec, CANADA H4Y 1H4
www.aircanada.com

