Senior Vice President, Revenue Optimization
Lucie Guillemette was appointed Senior Vice President, Revenue Optimization in May 2015 with overall responsibility for ensuring all of Air Canada's commercial strategies are optimized to support the airline's business objectives and continued drive towards sustained profitability. Lucie has oversight for yield management, overall pricing strategies and simplification activities, as well as all marketing, sales and distribution activities worldwide. She was previously Vice President, Revenue Management, a role held since February 2008.
Lucie began her career at Air Canada in 1987 as a Customer Service and Sales Agent. She subsequently joined the Passenger Marketing division in 1989, holding various positions in pricing, inventory control, product management and was appointed Director, International Products in 2000. She has since held a number of senior marketing and commercial positions including General Manager, Aeroplan Call Center Operations, and Senior Director, Network Management. Lucie was also Senior Director, Human Resources, where she had overall responsibility for the airline's employee services programs, comprising talent and performance management, recruitment and human resource services implementation, employee recognition, linguistics and diversity.
Lucie holds a Certificate in Public Relations from the Universite de Montreal, a Certificate in Management from McGill University, and a Certificate in Airline Transportation from McGill University. She has completed the “Programme de perfectionnement des Cadres” from the International Centre for Research and Studies in Management (CIREM-HEC Montreal).