Senior Vice President, Commercial Strategy
Marcel Forget was appointed Senior Vice President, Commercial Strategy in May 2015, with direct responsibility for all aspects of Air Canada's commercial strategies to ensure that network capacity and growth is optimized in the most cost effective manner and in line with the airline's continued drive towards sustained profitability. In addition to the airline's global network planning, scheduling and optimization of all Air Canada and Air Canada Express flights worldwide, Marcel has oversight for alliances and regulatory affairs, as well as the airline's cargo business. He was previously Vice President, Network Planning, a role held since April 2009.
From 2007 until his re-joining Air Canada in 2009, Marcel advised various businesses in the transportation, hospitality and tourism industry on marketing strategies and plans.
Marcel had earlier been a 25-year Air Canada employee, and began his career as a Customer Sales and Service front line employee. He has held various managerial roles in marketing and revenue management, with several at the senior management level, including those of Director, International Product and Commercial Strategy, where he was responsible for the commercial aspects of alliance management and development; and Senior Director, Network Planning & Scheduling, with overall responsibility for network planning and scheduling for the airline's global network.
Marcel holds an Executive MBA from Concordia University, and a Baccalauréat en administration des affaires from Université du Québec à Montréal.