I joined Air Canada back in June 1985, for what I thought at the time would be a couple of years in a fun industry, and now, 23 years later, I am still here. And I honestly think I have seen it all.

After completing a B Com in Finance and an MBA in Marketing and International Business, I started in the Graduate Program with Air Canada in the Cargo division, as a marketing analyst. For seven years I worked in Cargo in different functions, and then came the opportunity of a lifetime.

I was posted in Paris as the General Manager for France. These would end up being the best two and half years of my life. I was fully responsible for all Air Canada activities in France, and living in Europe proved to be a very rewarding professional and personal experience.

All good things come to an end, and I was repatriated to Canada to work in our Passenger Sales group for 3 years, responsible for all Air Canada sales in North America.

I then returned to Cargo, where I was responsible for Air Canada's cargo activities worldwide as President & CEO until August 2008.

I have recently rejoined the passenger side in the newly created position of Vice President, Global Sales. As we clearly enter a period of economic slowdown, I will encounter many challenges in this new position where I will be responsible for all sales activities on a global basis.

The last years have been particularly challenging; from the Air Canada /Canadian Pacific integration, to the events of 9/11, and their impact on our business, followed by our filing under the Companies' Creditors Arrangement Act, and the challenges that came with it - I can really say "We've seen it all".

That being said, the airline industry remains for me, one of the most fascinating in the world and the key to success is our ability to adapt to change.

Claude Morin
Vice President - Global Sales